Who is Green Cabbage?
Green Cabbage is a privately held, fast-growing market intelligence company headquartered in Pittsburgh, PA, with global offices in Europe and India. Originally founded in July 2017 and rebranded as Green Cabbage in 2019, we’ve become the global leader in Indirect Technology, Contingent Workforce, and Marketing Intelligence.
​
We help procurement teams around the world negotiate with confidence by providing real-time, data-driven insights. Our proprietary platform, OneWorkspace, hosts pricing and commercial data across more than 16,000 suppliers, enabling us to deliver comprehensive Market Intelligence Theses (MITs) within 24–48 hours. These reports compare your agreements to our industry data, arming your team with the knowledge to secure the best possible pricing, licensing, and terms.
​
Serving over 2,000 clients, including global enterprises, consulting firms, private equity, and mid-market organizations, Green Cabbage specializes in unlocking savings and improving supplier outcomes, fast. We even back our work with a savings guarantee, aligning our success with yours.​
Green Cabbage got its name when our founder’s daughter asked him for some “green cabbage”, her way of saying money. The phrase stuck, just like our mission: helping companies save money, simply and smartly.
Meet Our Founder & CEO: Eric Cunningham
Eric Cunningham is the CEO and Founder of Green Cabbage. With over two decades of experience in enterprise software, technology sourcing, and commercial strategy, Eric built Green Cabbage to solve a recurring challenge he saw throughout his career — procurement teams lacking real-time, supplier-side intelligence to make confident, high-impact decisions.
​
Before founding Green Cabbage, Eric worked with some of the world’s largest technology and service suppliers, where he led pricing, packaging, and deal strategy. That experience gave him a unique perspective on how suppliers think — and how buyers can level the playing field.
​
Today, Eric leads Green Cabbage with a mission to transform the way companies approach supplier negotiations. His leadership blends deep procurement expertise with a passion for transparency, innovation, and client success.